Archive for April, 2010
Study: Mobile Growth Will Continue, Passing the Desktop Web by 2015
Via a great Mashable post, Morgan Stanley analysts share their vision of the future of web… and it is mobile. Here is the press release about the report. “The mobile wealth creation/destruction cycle is in its earliest stages. The proliferation of better devices and the availability of better data coverage are two trends driving growth; [...]
Read MoreGet more effective email campaigns through version testing!
Are you searching for ways to increase your email open rates? Get more click throughs to your website or sell more through email? But you aren’t quite sure what to change in your emails to improve things? Then version testing can help you find the most effective subject lines, copy points, copy length, buttons, creative [...]
Read MoreUnpresidented text messaging (SMS) Usage for Non-Profits
The recent terrible tradgedies in Haiti and the outpouring of global support to aid the victims was heartwarming, but there was an interesting happening for businesses too. Millions upon millions of everyday consumers used their mobile phones to donate to rescue, medical and recovery organizations. At $10 per message, mobile donations in January for Haiti [...]
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